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HEB

Bakara

Design, consultation and media audit

Consultants. Companions. Partners on the road to success.

Bakara company was established by Galit Liber and is the largest, most experienced company in the field of media audit in Israel. The company provides media consultation, design, accompaniment and management services in every platform and advertisement channel: television, digital, radio, newspapers, public billboards and the cinema. Bakara provides services to over 100 large and small advertisers, including: commercial, nonprofit, private, governmental, global and local entities.

Media audit

Television, digital, billboarding, press, radio, sectors and more

Consultation and accompaniment media activities and campaign moves by experienced media specialists, starting from the media strategizing stage, through the preparation of the media mix and the planning of the activities, accompanying the campaign throughout its course, and finally in analyzing the activity performance and outcome at the conclusion of the campaign to achieve optimization and improved outcome.

Analytics services

Analysis of digital assets and the behavior of online users to improve performance

The analyst team in Bakara possesses extensive experience in setting up measurement infrastructures and analytical systems, which enable full analysis and the derivation of insights and conclusions, starting from the initial measurement stages and until the optimization and measurement of business performance in digital properties.

Digital advertising audit

Media audit on the entirety of digital channels, including advanced programmatic audit

Digital audit which incorporates high level analytic capability with unique audit technologies, which enable efficient and target focused media design, optimization recommendations during the performance and drawing conclusions, in coordination with other channels.

Media acquisition consultation

Media tenders, advertisement company selection tenders and preparing commercial agreements

The process of selecting and signing up media and advertising firms is a particularly complex and sensitive process. Bakara has considerable experience in accompanying tenders and media contracts, while maintaining a dialogue with the various stake holders (acquisitions, legal). A properly performed process leads to improved conditions and reduced media costs.

Optimizing budgets and outcomes

Real time improvement in performance

Media audit, like the other services provided by the company, will enable you, the advertiser, to improve your advertising activity performance in all the relevant channels.

Optimizing media budgets

Our customers have enjoyed over the year’s optimal management and ongoing audit of advertising and media budgets in all advertising channels.

Market and field benchmark

The Bakara company possesses the widest and most comprehensive database in Israel, which includes the data of dozens of clients and hundreds of campaigns which the company had accompanied over the years, throughout the various media channels. The management of the benchmark provides a comparative parameter in regard to the average advertising costs in the market.

Uncompromising professional service

First class media consultation

Our clients are accompanied by professional teams made up of the best advisers, experts and analysts in the fields of media acquisition, media design and budget layout, digital and programmatic media, campaign analysis and digital analysis.

Transparency and objectivity

Bakara does not purchase media itself and does not maintain any business relationship with the various media entities. This ensures you shall receive a professional, objective, and commercial conflict of interest free service.

Holistic media audit

We provide media consultation, design, accompaniment and management services for all platforms and advertising channels: digital advertising, television, radio, newspapers, billboards, and the cinema.

Optimizing budgets and outcomes

Uncompromising professional service

Real time improvement in performance

Media audit, like the other services provided by the company, will enable you, the advertiser, to improve your advertising activity performance in all the relevant channels.